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Visit Wales will use WTM London 2026 to preview how Cymru (Wales) will harness one of the most powerful moments in world sport: the first Tour de France stage to be held in Wales.
On Sunday 4 July 2027, Stage 3 and the climax of the Grand Départ will race 223kms from Y Trallwng (Welshpool) to Caerdydd (Cardiff).
On the UKinbound Pavilion at WTM, Visit Wales will announce how its 2027 marketing campaign will celebrate the experiences visitors can enjoy while cycling in Wales – turning global attention on the race into practical inspiration for bookable itineraries, touring programmes and memorable client experiences.