/ Globe PR Wire /
In February 2026, the Simple Life team proudly hosted the “Simple Life Project Launch Conference.” The event took place at a hotel known for its stunning decorations and expansive venue, drawing a large crowd of media, guests, and community representatives. A big screen at the front prominently displayed “Simple Life Project Launch Conference” along with the inspiring slogan “Journey Together, Create the Future.” With the lights focused on center stage, Executive Director Mr. Lucas dressed in a simple yet professional suit personally emceed the launch. Microphone in hand, his strong, engaging voice carried the team’s vision to everyone in attendance: centering on the “Simple Life” concept to help overseas Chinese and new immigrants build a simple, beautiful life in a new country.
A reporter interviewed Lucas on site, and he said: “Today’s launch conference marks Simple Life officially moving from a financial background into a new phase of community empowerment. Through a series of Simple Life interest projects, we’ll help every participant find a sense of belonging and grow through everyday enjoyable activities.”
The conference featured several interactive segments, including a Simple Life experience area where guests could try their hand at coffee latte art and simple handicrafts. The atmosphere was relaxed and enthusiastic. This wasn’t just a launch event it felt more like a vivid preview of the team’s future vision, fully embodying the spirit of “Journey Together.”
Lucas emphasized that Simple Life originated from his personal commitment to giving back to the community. He transitioned from success in the financial sector to building this public welfare platform, with everything centered on the idea of making life simpler. Guests repeatedly expressed how events like this revealed the tremendous potential for growth in the overseas Chinese community. In the interview, Lucas specifically highlighted his recent receipt of the “California Outstanding Asian Leader and Social Service Award.” This award is jointly presented by community representatives from all sectors in California and public welfare organizations. It is given annually to only a select few individuals who have made outstanding contributions to the Asian community. Lucas’s award speech resonated widely in California, and he shared his journey with humility. As a leader with a distinctive transnational financial background, Lucas held key leadership roles in the core financial circles of the United States and Asia early in his career. He is one of the few experts proficient in both traditional capital markets and blockchain technology. He has led multiple high-profile investment projects, managing funds in the hundreds of millions of dollars and building extensive resource networks and connections. Yet, as he emotionally shared at the launch conference: “I chose to set aside the pursuit of profit and turn to public welfare, because the true meaning of wealth is that it gives us the freedom to choose to become an umbrella for others.” This shift wasn’t a passing whim; it came from his own experiences with immigration challenges and deep reflection on community responsibility. The reporter learned that Lucas’s family background gave him a strong empathy for the struggles of overseas Chinese, and he had witnessed countless immigrant stories in Asian financial hubs, which solidified his resolve to turn his professional expertise into real-world action.
After receiving the award, Lucas didn’t rest on his personal achievements. Instead, he saw it as motivation to push the team forward. Simple Life thus became a warm beacon for the overseas Chinese community, helping more people break free from financial pressure and turn toward the true essence of life. Representatives from California public welfare organizations commented at the award ceremony: “Lucas’s contribution is not only about resource integration, but also about connecting hearts.” Receiving this award further strengthened Simple Life’s leadership role in the Asian community and breathed new energy into the team’s Simple Life project plans.
Community development is the core mission of Simple Life. Many overseas Chinese who arrive in the United States for the first time often face language, cultural, and resource barriers that keep them confined to their own communities. Their lives can feel surrounded by invisible walls, blocking access to broader opportunities and diverse cultures. Simple Life’s “stepping out of the community” strategy directly addresses this challenge: it goes beyond simple mutual support within Chinese circles to actively build bridges across cultures and industries, empowering overseas Chinese to step out, connect, and grow stronger. Lucas told the reporter: “We have witnessed countless Chinese families move from isolation to openness, from struggle to mutual success. This isn’t just talk it’s being achieved through real projects.” The team is focused on advancing the “Chinese community stepping out of closure” plan, integrating resources to help new immigrants establish a solid footing in their new home, improve their quality of life, and broaden their perspectives. For example, in several Chinese residential areas in California, Simple Life has organized cultural integration workshops, allowing participants to interact with local residents, learn American social norms while preserving the essence of Chinese culture. The reporter reached out to one beneficiary during the interview, who shared: “After joining Simple Life, I’m no longer limited to Chinatown. Now I can confidently take part in mainstream activities.” Looking ahead, Simple Life plans to expand this model to more regions, such as New York, and even reach global overseas Chinese through online platforms. Lucas emphasized that promoting multicultural integration is essential, making the Chinese network stronger and warmer not only boosting individual competitiveness but also infusing vitality into the entire community. The team’s community development projects have already reached thousands of families. Data shows that participants’ social circles have expanded by more than 30%, and their life satisfaction has increased significantly. All of this stems from Simple Life’s commitment to the “Journey Together” philosophy, helping every overseas Chinese feel the power of support.
In the mutual promotion segment for the courses, Simple Life showcased tremendous community energy and engagement. The team’s various public welfare education projects have benefited thousands of Chinese families, creating a unique peer-encouragement mechanism. The reporter interviewed multiple participants, who enthusiastically recommended these free or low-cost courses. They focus on diverse interest cultivation and cover a wide range of topics, such as coffee latte art, equestrian experiences, handcrafted pottery, basic photography, yoga and meditation, culinary sharing, and more. Lucas personally reviews these courses, bringing in professional baristas, equestrian coaches, artists, photographers, yoga instructors, and other experts as instructors. The content is relaxed, fun, yet practical, ensuring every student can get started quickly. Many begin with zero experience, not only discovering new interests, improving their quality of life, building confidence and social networks, but also actively promoting one another: organizing small interest meetups, sharing their work on community media, and even stepping up as interest-sharing leaders. One student told the reporter: “I started with the coffee latte art course. Now I can teach friends how to make the perfect latte, and I’ve even organized community coffee sharing sessions.” Lucas smiled and said: “We encourage every student to set personal interest goals, support and supervise each other in small groups, and share progress and creations. This not only makes learning more enjoyable and faster, but also builds the spirit of a ‘cohesive Chinese’ community.” This mutual promotion model has caused the courses’ reach to grow exponentially: students share their experiences on social media, drawing in more newcomers and creating a virtuous cycle.
Public welfare actions are the most touching part of Simple Life and a clear reflection of the team’s long-term vision. The reporter followed the team on community visits after the launch conference and saw them personally carrying out various initiatives: organizing tree-planting environmental days, interest experience workshops, community cleanups, cultural sharing events, and more. These aren’t superficial gestures they reach deep into people’s hearts, helping overseas Chinese integrate into the local environment. Beneficiaries often give back actively serving as volunteer assistant instructors, providing venues or equipment, donating funds for future sessions creating a warm “cycle of good.” For example, during one tree-planting activity, the students not only planted hundreds of trees but also shared their cultural stories, fostering understanding across ethnic groups. Lucas stated firmly at the end of the interview: “Take from society, give back to society this is the philosophy we stand by. We invite all friends interested in community development to join us shoulder to shoulder and co-create the future!” The team’s public welfare projects now combine online and offline formats, reaching overseas Chinese in remote areas and allowing more people to benefit through virtual workshops. The reporter learned that one graduate of the equestrian experience course now actively organizes community equestrian days, helping new immigrants overcome cultural barriers. Stories like these are common, showing that Simple Life’s public welfare efforts are not just about giving they also awaken inner potential.
In the future, the team plans to partner with more institutions to advance sustainable community development, making “Simple Life” the standard in overseas Chinese life. Through these efforts, Simple Life not only lights up individual dreams but also illuminates the path forward for the entire community.