/ Globe PR Wire /
JOHOR, MALAYSIA — Over a career spanning more than three decades, Dato Ben (Datuk Ben) Fam Chee Way has built one of Malaysia’s most diversified entrepreneurial portfolios.
As director, major shareholder, and strategic advisor across nine companies, his business interests extend from industrial chemical manufacturing and plantation to fintech innovation, sustainable agriculture, real estate development, and consumer goods.
What began in 1992 as a single chemical trading operation has evolved into a multi-industry corporate network reflecting long-term vision, risk diversification, and strategic capital allocation.
The Foundation: Starwill Industries (1992)
Dato Ben’s entrepreneurial journey began with Starwill Industries Sdn. Bhd., an industrial chemical manufacturer and distributor established in 1992.
From modest beginnings, the company expanded into a significantly larger production facility in Kota Tinggi, Johor — five times the size of the original plant.
Notably, the factory became the first in the state to install 720 units of 400W solar panels, demonstrating early adoption of sustainable industrial practices and renewable energy integration.
This foundation laid the groundwork for Dato Ben’s long-term industrial strategy and capital growth.
Bursa-Listed Expansion: Harvest Miracle Capital Bhd. (0060)
Among Dato Ben Fam Chee Way’s most prominent corporate involvements is Harvest Miracle Capital Bhd. (Bursa Malaysia: 0060), a publicly listed entity with diversified interests in:
- Plantation
- Licensed money lending
- Brick manufacturing
- Real estate investment
- Hospitality development
With total assets exceeding RM 412 million, Harvest Miracle Capital represents a major pillar in his business empire.
One flagship development includes a premium business hotel project in Genting Highlands comprising more than 140 units, with an investment exceeding RM 200 million, reflecting large-scale asset-backed development strategy.
Consumer Brand Growth: Hero 99
Within the fast-moving consumer goods sector, Hero 99 Sdn. Bhd. achieved rapid market traction.
The household cleaning brand recorded 110,000KG in sales within just seven months on WOWSHOP, demonstrating strong distribution execution and brand positioning.
The brand appointed national badminton icon Dato Wira Lee Chong Wei as Brand Ambassador and served as a sponsor of Chingay 2024, a UNESCO-recognised Intangible Cultural Heritage event — aligning commercial expansion with cultural engagement.
Fintech Innovation: Triiix
Dato Ben’s forward-looking strategy extends into financial technology through Triiix, positioned as Asia’s first SocialFi trading platform.
The platform maintains a robust compliance and security framework, including certifications such as:
- SOC 2
- PCI DSS
- ISO 27001
- CCSS
- MSB licensing
This positions Triiix at the forefront of regulated fintech development within the region.
Sustainable Agriculture & Natural Resources
Dato Ben’s portfolio further demonstrates diversification into sustainable and resource-based sectors:
- Coco Village Capital Sdn. Bhd. — sustainable coconut plantation with organic fertilisation practices
- Agri Farm Sdn. Bhd. — eco-friendly recreational farm promoting agrotourism
- Anggun Jati Jaya Sdn. Bhd. — timber trading and reforestation initiatives
- Wira Sarang Sumber Sdn. Bhd. — premium bird nest products
- Quad Regal Sdn. Bhd. — architecture and construction services
This multi-sector positioning reflects long-term risk mitigation, asset-backed diversification, and sustainability-driven expansion.
Recognition & Distinction
Dato Ben Fam Chee Way was conferred the prestigious Darjah Indera Mahkota Pahang (D.I.M.P.) by the Sultan of Pahang in 2013 in recognition of his contributions to business and society.
In 2025, he was awarded an Honorary Doctorate in Business & Entrepreneurship in acknowledgement of his entrepreneurial leadership and economic impact.
About Dato Ben Fam Chee Way
Dato Ben (Datuk Ben) Fam Chee Way is a Malaysian entrepreneur, corporate strategist, and philanthropist based in Johor, Malaysia.
Across more than three decades, he has built and advised companies spanning chemical manufacturing, plantation, fintech, hospitality, consumer goods, agriculture, and real estate.
In parallel with his business leadership, he serves as Co-Founder of Ai Xin Charity Association Malaysia, having organised over 200 charitable events and impacted more than 50,000 lives nationwide.
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